Over the past decades, blogs have increased as many individuals are expressing their opinions and ideas on specific subjects. I was not aware of the simplicity of setting up a blog before this assignment. I have to say, its quite fun to have a blog, depending on the subject of course, where your words matter. I have been following a blog on the mishaps of celebrity fashion, there are alot available on the internet, where the writers express their imagination behind fashionable disasters. Social network sites like Facebook and Twitter also have blogs where users can write about anything. Blogging is similar to a journalist writing an article about a movie or restaurant review. There are even blogs on blogging!
But to stay back on blogs, organizations can acquire them too. Take for instance McDonalds; devoted customers can follow McDonalds on Twitter or Facebook for up to date news. Concordia's weekly student paper, the Concordian, features printed and online blogs by staff writers on topics anywhere from sports to food. The editor-in-chief, Jacob Serebrin, has his own blog on behind the scenes published articles. These blogs are written by students that reach out to students, whom they can relate to. Blogs attract the attention of present and future customers, clients and suppliers.
Organizations can gain insight from their clients; for example, customers can voice their opinions on a new wrap about its taste and/or size. If McDonalds notices that there are many consistent complaints about the taste of sauce in wrap, they can change the sauce to improve sales.
Advantages of Blogging
- everyone or anyone can be a critic about a topic or item
- adding extra value to company
- building trust and stronger relationships
- better information access for consumers
- sharing knowledge within organization
- build profile of writer(s)
- gaining feedback
- free/cheap to set up
Disadvantages of Blogs
- lack of interesting opinions/feedback
- difficult to maintain (consistent writing)
- organizations appear as democracies when its opposite
- time consuming to update and post
- not confidential as public forum
- not everyone has access to computers
- may create gaps in topics
- limited information shared
References:
http://www.gerrymcgovern.com/nt/2004/nt_2004_08_23_blogging.htm
http://www.onlineedublog.com/blogs/
http://www.businessweek.com/technology/content/feb2006/tc20060214_402499.htm